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Tuesday, July 30, 2013

KidZania to build P1-Billion Facility in Bonifacio Global City

KidZania, one of the world's fastest-growing family edutainment centers, is building a P1 billion edutainment facility at a prime location in Bonifacio Global City that is expected to provide Filipino children the opportunity to learn through actual role-playing activities.

The new project was announced during a press conference held in Rockwell.

(L-R) Maricel Pangilinan-Arenas, Chief Executive Officer, Play Innovations Inc; Andres Fabre, Global Chief Operating Officer, Kidzania; and Cecille Marino, Industry Partnerships Director, Play Innovations Inc.
The Kidzania facility is being developed by the Fort Bonifacio Development Corporation in a 6,000-sqm property at the Bonifacio Global City in Taguig, it will be a first of its kind indoor play center that allows children to freely explore a world their size and choose from over 100 role-playing activities in different establishments sponsored by real brands.

Construction of the facility is expected to be completed by November 2014.

Once operational, Kidzania Manila is expected to generate close to 500 jobs and cater to 600,000 visitors annually.

Through KidZania’s hyper-real role-play, kids aged 4 to 14 can learn about different careers, the inner-workings of a city and the concept of managing money. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

KidZania has become a global phenomenon with 13 locations in 10 countries and experiencing rapid global growth, with more than 11 locations currently under development around the world. Each KidZania location offers experiences that are relevant to a particular region, culture and geography by way of food, entertainment and professions. 

At every location, KidZania uses real-world fun and learning to prepare kids to contribute and create a better world. Fueled by a child’s natural desire to create, explore and collaborate, KidZania is equal parts entertainment and education, making it one of the most progressive family entertainment concepts in the world today.

From Mexico to Manila
Q&A portion during the KidZania launch
KidZania Global Chief Operating Officer Andres Fabre is excited to bring the immersive brand experience from Mexico to Manila. “There is a great market for KidZania in the Philippines because a huge part of the population is composed of kids and the country is enjoying a strong economy.”

Fabre said they readily chose Manila as the next site for KidZania because Mexico and the Philippines are both family-centric and share cultural bonds as former Spanish colonies. “We also found a reliable partner in Play Innovations, our local franchise owner.”

Play Innovations, a subsidiary of ABS-CBN Corporation and headed by President and Chief Operating Officer Maricel Pangilinan-Arenas will operate the facility. KidZania incorporates real-world brands into every establishment. Not only does this integrated sponsorship enrich the activity, it makes it more authentic for the kids. For sponsors, KidZania is an immersive brand experience, unmatched by any other entertainment property. For kids, KidZania nurtures creativity and inspires real-world exploration. Combined, KidZania makes learning fun.

According to Play Innovations Industry Partners Director Cecille L. Mariño, “KidZania Manila sponsors will help bring real life to KidZania via branded content products, processes and technologies for the establishments inside the city.”

“These brands will be able to maximize the experiential marketing platform and will benefit from valuable, uninterrupted, one-on-one time during our role playing activities,” Mariño said.

Companies interested in being part of this unique child-empowerment concept may contact Ms.Mariño at (02) 551-2395 or email at play@kidzania.com.ph


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