Asus Unveils Zenfone 3 Family at Zenvolution Event
After weeks of excitement and anticipation, ASUS unveils today the complete line-up of the Zenfone 3 family, ZenBook 3 and Transformer 3 Series – which are considered the newest premium product innovations from ASUS. During the official Philippine launch at the Sofitel Philippine Plaza, which is one of the biggest tech events in the country this year. Led by ASUS Global CEO Jerry Shen, ASUS unveils the all-new ZenFone 3 Deluxe, Zenfone 3 Ultra, and Zenfone 3.
Shen led the unveiling of the ZenFone
3 Max and ZenFone 3 Laser in the Philippines while ASUS
Philippines Systems Group Country Manager, George Su unveiled the all-new ASUS ZenBook 3 notebook
and as well as the ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs.
“The highly anticipated ZenFone 3 series has
become a global sensation after its debut at Computex this year,” said ASUS CEO
Jerry Shen. “We deeply appreciate the loyalty and continued support from all
our dealers, media partners and consumers in the Philippines.” added by Jerry
Shen.
The top-of-the-range ZenFone 3 Deluxe
is the ultimate expression of the ASUS smartphone technology, with an invisible
antenna design that combines premium aesthetics with exceptional performance; the
ZenFone 3 Ultra is a smartphone for multimedia lovers featuring TV-grade image processing
to deliver an incredible viewing experience; the ZenFone 3 is beautifully-designed
all-round smartphone with scratch-resistant Corning® Gorilla® Glass with 2.5D
contoured edges; the ZenFone 3 Laser features a 13MP camera with a Sony IMX214
sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and
is ideal for photography enthusiasts; the ZenFone 3 Max features a large
capacity 4100mAh battery that gives users up to 30 days of standby time, and
can also be used as a power bank to charge other devices; the ZenBook 3 is a
premium, prestigious laptop with unprecedented performance, featuring an ultra-thin
11.9mm profile and an Intel® Core™ i7 processor; the Transformer 3 Pro is the
world’s most versatile PC that delivers extreme performance, whereas
Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both
feature unrivaled expandability, with a range of accessories that includes the ASUS
Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS
Pen.
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| Zenfone 3 Deluxe |
ASUS ZenFone
3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ASUS ZenFone 3 Deluxe is the flagship
model of the ZenFone 3 series and the ultimate expression of ASUS smartphone
design. It is constructed with a strong and light aluminum alloy unibody with
an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna
lines.
The ZenFone 3 Deluxe features a
5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide
color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor
lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio
for a maximized display in a compact package. Inside, ZenFone 3 Deluxe is the world’s
first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530
GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to
deliver the best performance and capacity for demanding apps, games, and media.
The ZenFone 3 Deluxe raises the bar
for mobile photography with its incredible 23MP camera featuring the latest
Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical
image stabilization (OIS) for high-resolution, blur-free, and low-noise photos
in almost any lighting condition. It also features three-axis electronic image
stabilization (EIS) for steady 4K UHD videos. Coupled with the ASUS TriTech
autofocus system that automatically selects second-generation laser, phase-detection
or continuous autofocus to provide accurate and near-instant 0.03-second
focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology,
the ZenFone 3 Deluxe captures truly stunning photos and videos.
The ZenFone 3 Deluxe has a built-in
fingerprint sensor that is perfectly positioned on the rear of the phone to sit
underneath the user's finger, and which unlocks the phone in just a fraction of
a second. Quick Charge 3.0 technology reduces battery recharge times, and a
reversible, next-generation USB-C port.
The ZenFone 3 Deluxe also excels at
audio with its powerful five-magnet speaker and NXP smart amplifier that
provides loud, clear, defined sound and also protects the speakers from damage.
When listening over certified headphones, users can enjoy Hi-Res Audio (HRA)
that provides up four-times-better sound quality than CDs. The finely-tuned ZenEar
S earphones are also bundled with ZenFone 3 Deluxe
which has a value of PHP 2,995.
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| Zenfone 3 |
ASUS ZenFone
3: Agility. Beauty. Clarity.
Winner of the Computex 2016 d&i Award,
the ASUS ZenFone 3 is a feature-packed smartphone that brings premium design
and empowering performance to everyone. Built around a gorgeous 5.5-inch Full
HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, the ZenFone
3 delivers an incredible visual experience that makes apps, videos, and games
look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body
ratio for a maximized viewing area in a slim and compact body. The front and
rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3
with 2.5D contoured edges that gently curve to make the sides of the phone
completely smooth.
The ZenFone 3 is equipped with a 16MP
camera with ASUS TriTech autofocus that automatically selects between second-generation
laser, phase-detection and continuous auto focus to achieve precise focus in
just 0.03 seconds, resulting in sharp images in any condition. The ZenFone 3 is
the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™
625 octa-core processor — the first
Snapdragon 600 Series processor with 14nm FinFET process technology, which has
35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G
Standby and 802.11ac MU-MIMO Wi-Fi connectivity. It also has PC-grade graphics
and up to 4GB RAM that together deliver outstanding mobile performance with
improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint
sensor that's perfectly positioned on the rear of the phone to sit underneath
the user's finger, and which unlocks the phone in just a fraction of a second.
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| Zenfone 3 Ultra |
ASUS ZenFone
3 Ultra: Unleashed. Unlimited. Unrivaled.
Winner of a Computex 2016 Best Choice
Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia
lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC
color gamut for rich, vibrant images even outdoors in harsh lighting. It is the
world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology,
which harnesses a high-end 4K UHD TV-grade image processor to optimize every
pixel in each frame before it is displayed, resulting in superior contrast and
clarity. ZenFone 3 Ultra also excels at audio with its two new powerful
five-magnet stereo speakers and a NXP smart amplifier that provides clear,
defined sound and protects the speakers from damage. When listening over
certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to
four-times-better sound quality than CDs and the world’s first smartphone with
virtual 7.1-channel surround-sound with DTS Headphone:X™. Like the Zenfone 3
Deluxe, the Zenfone 3 Ultra will also have a finely-tuned ZenEar S earphones are also bundled with the unit.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra
has an incredibly slim and elegant full-metal unibody chassis — the world’s
first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79%
screen-to-body ratio, maximizing the viewing area while minimizing its overall
size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP
camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered
by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up
to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A
built-in fingerprint sensor is perfectly positioned on the front of the phone
beneath the display for the user’s finger to unlock it in just a fraction of a
second.
The ZenFone 3 Ultra also has a
high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0
technology for rapid recharge times, 2 minutes of Quick Charging can provide 1 hour
of 3G talking time. ZenFone 3 Ultra even works as a power bank with 1.5A output
for quickly charging other mobile devices.
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| Zenfone 3 Laser |
ASUS ZenFone
3 Laser: The smartphone for photography enthusiasts
The ASUS ZenFone 3 Laser has an
ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to
give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and
color correction for superb natural-looking images even in low-light or indoor
environments. Electronic Image Stabilization (EIS) detects movement across three
axes (yaw, pitch, and roll) and compensates for movement accordingly to provide
smooth video recording.
The ZenFone 3 Laser has a stunning
metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique
provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning
Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with
its matching curved rear panel to give users a natural grip. It has a 5.5-inch
Full HD display with wide viewing angles and a high 77% screen-to-body ratio. Super-quick
fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks
in just 0.2 seconds, and gives users access to various functions or apps with
just a swipe or a tap of a finger.
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| Zenfone 3 Max |
ASUS ZenFone
3 Max: A premium smartphone with maximum battery life
The ASUS ZenFone 3 Max is designed to
help users get through the day, and features a 4100mAh battery with an incredible
standby time of up to 30 days. It also allows users to do more, giving them up
to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87
hours of music playback, and up to 15 hours of video playback. The ZenFone 3
Max can also double up as a power bank to charge other mobile devices.
The 5.2-inch ZenFone 3 Max has an IPS
display, and a glass cover with 2.5D contoured edges that fuse perfectly into
its premium metal body to give a comfortable grip. It even features a rear
fingerprint scanner and 360-degree recognition for up to five sets of
fingerprints. It unlocks in just 0.2 seconds to give users quick access to its
various functions.
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| ZenBook3 |
ASUS ZenBook
3: The World’s Most Prestigious Laptop with Unprecedented Performance
The ASUS ZenBook 3 is the next-generation
ZenBook. It has been completely redesigned with a gorgeous, ultra-sleek 11.9mm
chassis that weighs a mere 910g. To achieve its amazing lightness without
compromising strength, ZenBook 3 is crafted from aerospace-grade aluminum
alloy, a premium material that is 50% stronger than the standard alloy used in
laptops. As well as being strong and light, this material is also supremely
elegant and features the signature ZenBook spun-metal finish. The ZenBook 3 is
available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey —
and a special two-phase anodizing process is used to create stunning golden
highlights on its diamond-cut edges.
The ZenBook 3 delivers unprecedented
performance with up to an Intel Core i7 processor, 16GB of high speed 2133MHz
RAM, up to a 1TB PCIe® 3.0 x4 ultra-fast SSD, a next-gen USB Type-C (USB-C) port,
and powerful quad-speaker audio system by Harman Kardon. Its high-resolution
12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering
of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design
provides an 82% screen-to-body ratio for the maximum display size with the
minimum footprint. The ZenBook 3 has an innovative cooling system featuring the
world’s thinnest fan design at just 3mm. This efficient cooling enables ZenBook
3 to achieve incredible performance in an ultra-thin from factor.
The ZenBook 3 features a full-size
backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards —
and 0.8mm key travel to deliver a comfortable typing experience. A
glass-covered precision touchpad provides smooth and accurate input and
incorporates palm-rejection technology, Smart Gestures, and handwriting support
for enhanced usability. A built-in fingerprint reader with Windows Hello
support grants users an instant one-touch access—allowing them to sign in and
unlock the ZenBook 3 quickly and securely without having to type their password
or PIN.
The ZenBook 3 provides up to nine
hours of battery life for all-day computing. When it’s time to recharge,
fast-charge technology brings ZenBook 3's battery up to 60% capacity in just 49
minutes.
ASUS Transformer 3 Pro: The World’s Most Versatile PC
ASUS Transformer 3 Pro: The World’s Most Versatile PC
The Transformer 3 Pro has an
integrated metal kickstand with a stepless hinge that lets users set the device
at almost any viewing angle up to 170°. The included ASUS Transformer Cover
Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for
a comfortable typing experience, and is available in four attractive colors —
Stone, Charcoal, Taupe, and Amber — that perfectly complement the device. The Transformer
3 Pro has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920
and a 275ppi pixel density for pin-sharp, detailed images as well and a color gamut
of 121% sRGB for rich, vibrant colors. Powerful front-mounted stereo speakers
with audio by Harman Kardon provide spacious, defined sound for an incredible
listening experience.
The Transformer 3 Pro is powered by an
Intel Core i7 processor and has up to a 1TB PCIe x4 ultra-fast SSD and 16GB of high-speed
2133MHz RAM for the ultimate performance. Its versatile, reversible USB-C
connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and also
incorporates Thunderbolt™ 3 for unbelievably fast 40Gbps data transfers and
support for dual external 4K UHD displays. The Transformer 3 Pro also comes
with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera
lets users capture high-resolution photos and videos, and a front-facing camera
with Windows Hello facial recognition enables users to log in conveniently with
just a quick glance.
The Transformer 3 Pro is the world’s
most versatile PC, with superlative expansion capabilities provided by a range
of accessories that extend its functionality and performance to give users a
new level of flexibility and convenience from a mobile device.
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ASUS Pen is a beautifully crafted writing and
drawing stylus that detects 1024 levels of pressure for completely natural note-taking
and sketching experiences with a high degree of control. Users can also capture
photos with Transformer 3 Pro’s high-resolution camera and annotate them
directly with ASUS Pen.
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ASUS Universal Dock is a hub that provides a
full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45
LAN, and a 3-in-1 SD Card reader. It adds desktop-grade functionality to Transformer
3 Pro.
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ASUS Audio Pod is an entertainment accessory,
with four powerful speakers that deliver amazing 360° virtual 5.1-channel
surround-sound with rich, defined bass.
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ROG XG Station 2 is an external graphics card
dock that gives Transformer 3 Pro desktop-grade graphics performance, turning
it into a VR-ready gaming powerhouse or workstation.
ASUS
Transformer 3: The Mobile PC, Redefined
The ASUS Transformer 3 is a stylish, ultra-slim
and compact 2-in-1 PC that provides users with the ultimate mobility, total
convenience, and amazing expandability. Precision-crafted from aluminum,
Transformer 3 weighs just 695g, is only 6.9mm thin, and has smaller dimensions
than a sheet of A4 paper. Its compact and elegant design is accentuated by
diamond-cut edges and an exquisite spun-metal finish. Equipped with the
detachable ASUS Transformer Sleeve Keyboard that has 1.4mm key travel, an
integrated two-position display stand, and a glass-covered precision touchpad, the
Transformer 3 provides comfortable typing and smooth, accurate input for the
best productivity and creativity experiences. The Transformer 3 is available in
gorgeous Icicle Gold and Glacier Gray color options. The ASUS Transformer
Sleeve Keyboard is available in four attractive colors — Stone, Charcoal,
Taupe, and Amber — that perfectly complement Transformer 3.
The Transformer 3 has a beautiful
12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel
density for pin-sharp, detailed images, as well as 450cd/m2
brightness and a color gamut of 121% sRGB for rich, vibrant colors. An ultra-thin
bezel provides an 80% screen-to-body ratio, maximizing the display area while
keeping the device compact and highly portable. Transformer 3 delivers superb video
performance with ASUS Tru2Life video-enhancement technology, which optimizes
every pixel in each frame before it is displayed, resulting in superior
contrast and clarity for the best, most realistic video quality.
The Transformer 3 has an incredible
quad-speaker audio system developed in co-operation with audio experts Harmon
Kardon, an amazing feature for such a thin device. Each speaker is powered by a
smart amplifier to deliver rich, detailed, and immersive sound, even at loud
volumes. The Transformer 3 automatically adjusts the routing of low and high
audio frequencies to the correct speakers depending on the orientation of the
device, ensuring users will always enjoy optimum audio quality.
The Transformer 3 is powered by 7th-generation
Intel Core processors, with up to a 512GB SSD and up to 8GB RAM to deliver fast
performance for work and play. Its versatile, reversible USB-C connector
supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt 3
provides unbelievably fast 40Gbps data transfers and support for dual external
4K UHD displays. A built-in fingerprint reader and Windows Hello support lets
users sign in and unlock Transformer 3 quickly and securely without having to
type their password or PIN. The Transformer 3 also includes a 13MP camera for
capturing high-resolution photos and videos.
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